Cookie Policy

1. Introduction

This Cookie Policy explains how Disruption, Inc., doing business as Disruption Consulting ("Disruption Consulting," "we," "our," or "us"), uses cookies and similar tracking technologies on our website disruption.consulting (the "Website"). This policy should be read in conjunction with our Privacy Policy.

We operate on an opt-out basis. Analytics cookies run by default, and you can turn them off at any time using the Do Not Sell or Share My Personal Information control in the footer of every page. When you use that control we stop loading analytics for your browser and delete the Google Analytics, Microsoft Clarity and Microsoft Advertising cookies we set.

Your choice is stored on your device in a first-party value named dc-privacy-choice and is honored for one year. If your browser or extension sends a Global Privacy Control (GPC) signal, we treat that signal as an opt-out and no analytics cookies are set, even if you have not used the control. Strictly necessary cookies are always required for the Website to work.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.

Cookies can be "persistent" or "session" cookies:

• Persistent cookies: Remain on your device for a set period or until you delete them
• Session cookies: Are temporary and are deleted when you close your browser

3. Types of Cookies We Use

4. Third-Party Cookies

We use third-party service providers who may set cookies on your device when you visit our Website. These third parties have their own privacy policies, and we have no control over their cookies or how they use information collected through their cookies.

Third-Party Services We Use:

5. How to Manage and Disable Cookies

5.1 Our On-Site Privacy Control (Primary Method)

The fastest way to stop analytics cookies on this Website is the Do Not Sell or Share My Personal Information link in the footer of every page. Selecting it takes effect immediately, with no page reload:

• Google Analytics, Microsoft Clarity and the Microsoft Advertising UET tag all stop loading and stop sending any further data
• The Google Analytics cookies already on your device (_ga, _ga_*, _gid, _gat*) are deleted
• The Microsoft Clarity cookies already on your device (_clck, _clsk, CLID, ANONCHK, MR, MUID, SM) are deleted
• The Microsoft Advertising UET cookies already on your device (_uetsid, _uetvid, _uetmsclkid) are deleted
• Your choice is saved in dc-privacy-choice on your device and honored for one year
• You can reopen the same control at any time to review or change your choice

We also honor Global Privacy Control (GPC) signals sent by your browser or a privacy extension as an opt-out request. Because the choice is stored on your device, you will need to set it again in each browser you use, or if you clear your site data.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

• Block all cookies
• Accept only first-party cookies (block third-party cookies)
• Delete cookies when you close your browser
• Notify you when a website tries to set a cookie

How to adjust cookie settings in popular browsers:

5.3 Additional Opt-Out Tools (Secondary)

In addition to our on-site control, these industry tools let you opt out of specific types of cookies across many websites:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Network Advertising Initiative: NAI Opt-Out Tool
• Digital Advertising Alliance: DAA WebChoices Tool

5.4 Mobile Devices

On mobile devices, you can control advertising identifiers through your device settings:

• iOS: Settings → Privacy & Security → Tracking (Disable "Allow Apps to Request to Track")
• Android: Settings → Google → Ads → Opt out of Ads Personalization

6. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our Website does not respond to DNT signals. We do, however, honor Global Privacy Control (GPC) signals, which we treat the same as using our Do Not Sell or Share My Personal Informationcontrol. We will continue to monitor developments in this area and may update our practices in the future.

7. California Privacy Rights

Under California law (CCPA), you have the right to opt out of the "sale" of your personal information. As stated in our Privacy Policy, we do not sell your personal information.

To exercise that right on this Website, use the Do Not Sell or Share My Personal Information control in the footer of every page. It stops analytics cookies for your browser and deletes the ones already set, and we honor Global Privacy Control signals as the same request.

California residents also have the right to know what personal information is collected, including through cookies, and to request deletion of such information. See our Privacy Policy for more information on your California privacy rights.

8. Detailed Cookie List

Below is a list of specific cookies we use on our Website:

Note: This list may be updated as we add or remove services. The current cookie list reflects cookies in use as of the last updated date of this policy.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this Cookie Policy periodically.

10. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us: